The Art of Introduction — Lord Walkinshaw
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Lesson Four of Six — Free, and Open to All

The Art of Introduction

How to introduce two people so both feel honored, and how to remember a name you just heard.

The principle
An introduction should tell each person something useful about the other, not just their name.

How to do it well

Present the more senior or unfamiliar person first. "Margaret, I'd like you to meet James."
Add one detail that opens a door. "James just moved here from Chicago" gives Margaret something to ask about immediately.
If you forget a name, own it plainly. "I'm so sorry, your name has completely left me" is far more graceful than an awkward trail-off.
Say the name back immediately when you meet someone, and use it again naturally within the next minute or two.
Attach it to something distinct — a detail about them, anything memorable and private to you.
What actually matters
People forgive a forgotten name. They remember, for a long time, whether you made an effort to connect them to someone else in the room.